You're paying for ads, people come to your site, but they don't get in touch. Often the problem isn't the ad but the page people land on: the home page has dozens of links, menus and sections, and visitors leave without understanding what to do. A landing page is a separate page built for one offer and one goal. These 9 elements turn it into a sales tool.
1. A headline that makes the same promise as the ad
If the visitor saw "Corporate website from 900 AZN" in the ad, the page headline must say exactly that. A different headline creates an "I've come to the wrong place" feeling, and the person goes back.
2. One page, one goal
The page should have just one main action: a call, a form or an order. Menus, social media links and links to other services scatter attention — remove them as far as you can.
3. A clear benefit
Instead of "We're a team of professionals", write concrete benefits such as "Your site ready in 14 days, mobile version and SSL included". Customers ask themselves, "What's in it for me?" — the answer must be on the first screen.
4. A visible call-to-action button
The button should be visible on the first screen, stand out in colour and say what will happen: "Get a free quote", "Message us on WhatsApp". Avoid generic words like "Submit". On a long page, repeat the button in several places.
5. A short form
Every extra field loses some enquiries. A name and phone number are often enough — you can ask for the rest on the call. Next to the form, say in one sentence what the details will be used for.
6. Trust elements
- customer reviews (with name and company);
- logos of well-known clients;
- examples of completed work;
- guarantee, refund or free consultation terms;
- a real address and phone number.
7. A price, or clarity about the price
If you can't give an exact price, at least write "from ..." and what affects it. On a page with no price, visitors think "it must be expensive" and go to a competitor.
8. Frequently asked questions
Timelines, payment terms, what's included — answering these on the page removes the hesitation before someone calls.
9. Speed and mobile layout
Most ad traffic comes from phones. If the page takes longer than 3 seconds to load, some of the clicks you paid for are wasted (see Core Web Vitals in plain language). Test the page on your own phone over mobile data.
No improvement without measurement
Track how many people arrive and how many of them get in touch. Then change one thing at a time — the headline, the button text, the image — and compare the results. Small changes often lift enquiries noticeably.
A landing page in our catalog starts from 200 AZN — we explain what affects the price in How much does a website cost? Let's build the page for your offer together: Services.
