Most sales in an online store are won or lost on one page — the product page. Buyers can't pick the product up or ask the seller a question. The page has to fill that gap: answer every question and remove any hesitation.
1. Good photos
- From several angles, on the same background, with close-ups of the details;
- a photo of the product in use — so its size and real look are clear;
- the ability to zoom in on a phone;
- lightweight images — the WebP format keeps the quality and shrinks the file.
2. A clear name and price
The name should describe the product precisely: "Office chair, orthopaedic, black" — not just a model code. The price should be visible straight away; if there's a discount, show the old and new price together.
3. Availability and variants
"In stock", "2 left" or "made to order, 7 days" — buyers need to know what to expect. When variants such as colour and size are chosen, the photo and price should change to match.
4. A useful description
Instead of copying the manufacturer's text, answer the buyer's questions: dimensions, material, what it goes with, how to use it, what's in the box. List the key features first, then the detailed explanation. Unique text also gives you an edge on Google.
5. Delivery and returns — right on the page
Information like "1-day delivery within Baku", "free delivery over 50 AZN" or "returns within 14 days" should sit next to the button. Buyers shouldn't have to go to another page to find it — those who leave often don't come back.
6. A visible "Add to cart" button
On a phone, the button should be visible on the first screen and stay within reach as the page scrolls. For quick deciders, "One-click order" or "Order on WhatsApp" also helps.
7. Reviews and questions
Other buyers' reviews are the strongest trust factor. If you don't have reviews, ask customers for one after their order. Add frequently asked questions to the page as well.
8. Similar and complementary products
A "Frequently bought together" section raises the average order value, and "Similar products" keeps the buyer in your store when an item isn't quite right.
9. Product data for Google
If the page's code includes structured data (schema.org Product), Google can show the price, availability and rating in search results. That makes you more visible and increases clicks.
Test it
Open your own product page on a phone over mobile data and put yourself in the buyer's shoes: within 10 seconds, did you understand what the product is, what it costs, when it will arrive and how to buy it? Every "no" is a lost sale. For general principles: A landing page that sells; on payments: How to add card payments.
To improve the product pages in your current store or open a new one, see our opening an online store page.
